Singular Solutions

	You want to do it right the first time, and the key is design -- Identifying the specific goals of a project and iteratively and interactively defining the end result. This allows decision makers to agree on issues that would be costly to change later in the process. A fundamental result of the design process is the architecture. A logical foundation and structure make all the difference in the functionality (and longevity) of a system. Next is the interface – we must design software and systems to facilitate human-computer interactions. Finally, there is style. Applications, and especially those created for public consumption, must communicate a consistent message to the user. Singular Solutions understands this process, and the interrelationship of the parts to deliver a consistent and coherent end result.
Architecting a Solution
	The design of a system is still very much an art, and not a science. It is best to look at the process as being similar to building a house, where both the architect and the carpenter come to the project with a set of tools, rather than a "just add water" solution. In the same way, the design team and the client interact to define the "space" of the solution. They then cooperatively work from there to a set of plans taking into account all the requirements for the system, and fitting within the limitations and capabilities of the the tools and materials (off-the-shelf components, if any) to be used in crafting the final system. If the process is methodical, the client understanding of the target, and the design team practiced in their art, the results are not only on-target, but truly elegant.
Software you feel you already know – Interface Design.
	Intelligent interface design aims to create intuitive yet highly productive software that minimizes training costs. It empowering the audience with a flexible, coherent approach to understanding the murky, technically sophisticated layers below. The way the eye scans the page, the way colors attract and distract the user, even the placement (or absence) of commonly used "objects" (i.e. buttons, boxes, icons, etc.) are appropriately considered. At Singular Solutions, our interface design experts strive to empower your users with new objects that work in familiar ways and familiar objects that work in new ways.
Doing it with style – Graphic Design.
	The images, typography, and layout of your application communicate an "attitude" or ambiance to the audience. Friendly, professional, technically competent, or "artsy" are all attitudes that can be communicated effectively through images. The graphic designer helps identify the elements and components that contribute to creating the appropriate attitude and then methodically imposes a level of consistency throughout the application. When done well, appropriate graphic design creates a series of impressions that support your underlying message and enhances the impact of information on other channels (like text or audio). Through awareness of the business objectives of our clients, Singular Solutions executes graphic designs that project a consistently coherent worldview to your prospective customers.